Event Goals

Frameworks for defining, measuring, and achieving clear business benchmarks for your events.
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The Event Experience Gap: How to Design Events That Attendees Actually Want

Organizers expect events to give value. Attendees do too, but a different one.

Opinion Pieces
Opinion Pieces
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May 7, 2026
Beyond Booths: Rethinking Trade Show Success

Why attendance and floor space are no longer enough.

Events Series
Events Series
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April 14, 2026
From AI-Powered to AI-Native: Why Event Platforms Need to Learn

Why “AI-powered” isn’t enough – and how AI-Native platforms actually change how events run

Informative Reads
Informative Reads
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February 11, 2026
How to Create & Interpret Your Event Data Report

An insightful Q&A with Jublia’s CS team

Opinion Pieces
Opinion Pieces
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September 18, 2025
Building Emotional Connections: Event Strategies for Increased ROI

Boost event ROI by fostering emotional connections that drive engagement, loyalty, and lasting impact

Informative Reads
Informative Reads
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January 23, 2025
Effective Strategies to Boost Event App Adoption

Discover effective ways to maximize event app adoption through innovative and impactful promotion tactics

Informative Reads
Informative Reads
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November 26, 2024
What Exhibitors Really Expect from Event Organizers

How Organizers and Exhibitors Collaborate for Event Success

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August 14, 2024
Lightning-Fast Fixes for Top Event Networking Challenges

Sidestepping the top challenges of event networking with tech

Informative Reads
Informative Reads
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March 20, 2024
Into the Dataverse: Data as the Heartbeat of Successful Events

Exploring a whole universe of data, where each thread weaves remarkable events, connecting one web of success to another

Informative Reads
Informative Reads
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September 7, 2023
Data-Driven Lead Generation: Leveraging Analytics for Event Success

An approach to event lead generation that will help you get more qualified leads and boost your ROI

Informative Reads
Informative Reads
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August 22, 2023
Return on Time Invested (ROTI): Unleashing Event Success, Minute by Minute

Unlock the transformative power of ROTI feedback, measure event impact, and elevate event experiences in this essential guide

Informative Reads
Informative Reads
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July 25, 2023
Gauging Subjective Goals in Tangible ROI Measurement

Attaching the right metric to collect data for effective measurements

Informative Reads
Informative Reads
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July 14, 2023
Feature Adoption: Challenges and How to Tackle Them

Breaking down all the challenges of feature adoption at events and their solutions

Informative Reads
Informative Reads
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June 8, 2023
Feature Adoption 101 Ala Jublia: What You Need to Know

Maximize feature adoption and amplify your event’s success

Informative Reads
Informative Reads
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May 31, 2023
Top Metrics to Maximize Event Sponsorship ROI

Measure the value of your sponsorship investment by identifying and tracking the right data and metrics

Informative Reads
Informative Reads
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May 23, 2023
How to Increase Exhibitors ROI and Augment Your Live Events Value

Engagement hub-powered strategies that make your trade show worth attending.

Informative Reads
Informative Reads
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August 11, 2022
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