Actual article date: Dec 29, 2014

Pre-scheduled meetings: 500
Actual onsite meetings: UNKNOWN

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This is perhaps one of the most commonly experienced scenario for organisers who have invested in a business matching tool for their events. By now we should have realised that our customers are dynamic individuals with unpredictable behaviours. Turning up for a pre-scheduled meeting onsite depends on multiple factors, many of which are beyond our control. It becomes especially difficult for us to justify the reasons for attending our events when a substantial part of the calculation of our customers’ ROI is based on the good intentions and faith of both parties attending these pre-arranged meetings.

This year end, we have developed a new product that gives you feedback on the actual meetings that happen onsite. Introducing Jublia RATE. A simple solution that helps you learn about your customers’ meetings better, deeper and most importantly, whether they actually took place at your event.

Jublia RATE is a web application that is activated for customers to rate and provide feedback about each meeting that they have attended. Like all of our products, RATE gels seamlessly into Jublia’s event networking ecosystem.

RATE uses existing contextual meetings information from MATCH App to provide a focused rating experience as compared to static and unintuitive event surveys. Furthermore, RATE incentivises customer adoption by providing a personalised networking report upon completion. All of the data collected from RATE are then funneled into SENSE for easy reference and analysis.

Insights gleaned from this data can then be used to improve actual event content, fuel the innovation pipeline, optimise the event layout or help tailor messaging based on individual preferences. We have built a highly customer-centric solution because other factors take a back seat when it comes to leveraging data to deliver value. Our focus is always on your customers.

For example, exhibition organisers can validate their spending budget for hosted buyers by finding out if the minimum meeting requirements were met; and even if these meetings were relevant to the customers.

It is hardly the amount of data, but rather the kind of data that is key to improving the customer experience and business results. By simply knowing the actual conversion rate of the meetings scheduled to the meetings made onsite helps organisers to build the story about who your customers are and who they really want to meet with at your event.

Jublia RATE will be included in our basic offering at no additional cost for a limited time only. Drop us an email to find out more!

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