Organized by Informa Markets, PPKA 2026 or ProPak Asia 2026 is the region’s premier trade show for the packaging and processing industry, taking place at IMPACT Muang Thong Thani, Bangkok, Thailand, between June 10-13, 2026. 

At a trade show like ProPak Asia, success isn't measured by attendance — it depends on whether the right business meetings actually happen. 

While many networking platforms can schedule meetings, achieving consistently high meeting fulfillment requires much more than enabling matchmaking. It demands a carefully designed meeting programme, close collaboration, and continuous adjustments before and during the event. That's exactly how Informa Markets has approached ProPak Asia year after year. 

Challenges: Enabling Meetings When It Matters Most

The need to ensure that meetings actually happen introduced several challenges:

• Ensuring qualified buyer participation. All selected qualified buyers are required to schedule meetings during the event. This means the organizer must provide the right networking recommendations on the platform so attendees can find relevant people and have meaningful conversations. 
• Low initial meeting conversion rate. Given the event format, meetings were especially crucial, but some exhibitors slowed down in responding to meeting requests, resulting in an initially low meeting conversion rate leading up to the event day.
• Late-stage onboarding challenges. Towards the start of the event days, a crucial onboarding challenge emerged that risked leaving highly qualified buyers outside the meeting programme, which made rapid coordination between vendors and the organizer essential. 

Adapting Strategies and Platform for Meeting Conversions

To ensure meetings took place and deliver business value, Informa Markets worked together with the Jublia AI team to adjust the strategy:

• The organizer actively monitored meeting confirmations to catch the low initial conversion numbers and set meeting requests to be automatically accepted when exhibitors' response slowed, as per Jublia AI’s Customer Success recommendation —  requiring Jublia AI’s team and the organizer to proactively communicate the changes with buyers and exhibitors.
• Adapted to real-time needs, providing strategic and technical solutions to the organizer to ensure buyers can be onboarded to the meeting programme on time leading up to the event days.  

This demonstrated that successful meeting programmes aren’t only possible through opening and facilitating networking to attendees. They are built through deliberate planning, continuous monitoring, and the flexibility to adapt strategies as the event evolves. 

The Results: High Numbers of Fulfilled Meetings and Buyers

Through the combination of an adaptive Web App and proactive iteration from the organizer, ProPak Asia 2026 achieved strong meeting conversion performance:

• 1000+ fulfilled meetings. Continuous monitoring and timely programme adjustments helped translate attendee interest into confirmed business conversations, reflected by the high number of fulfillments.  
• 6.5x growth in confirmed meetings. By identifying and circumventing friction in the meeting confirmation process through automatically accepting requests and proactive communications, the organizer rapidly converted idle networking opportunities into confirmed meetings right before the event began. 
• Additional qualified buyers were onboarded on time. Proactive adaptation mitigated the risk of leaving buyers out of the meeting programme just one week before the event, delivering maximum business value potential that would have been lost.
• Accurate buyer identification. Jublia AI's flexibility lets the organizer and our team adapt the platform on time to accurately identify buyers based on the number of meetings completed, enabling exhibitors to connect with the right buyers. 

The high number of meetings and onboarded buyers showed how the event successfully enabled business conversations through engagement. 

Conclusion

ProPak Asia 2026 demonstrated that successful business matchmaking isn’t something an organizer can simply switch on. Every event has different objectives, audiences, and operational realities. Consistently strong meeting outcomes come from carefully designing the meeting programme, monitoring its performance, and adapting strategies throughout the event journey.

Our technology enabled the programme, but it’s the close partnership between the organizer and our team that turned networking into measurable business results. 

Want to see how this works with your event? Book a demo with us.

‍