Nametags are a form of identification commonly used by attendees in conferences and exhibitions, showing their personal information such as name, country, and the company they are from.

However, using nametags for the purpose of networking can be cumbersome; it is challenging (and unpleasant!) to look for a relevant contact by glaring at the nametag of each and every person that walks past you, and there is no way to find out the area of expertise they are in by simply looking at their nametag. How would you decide to initiate a handshake then from just looking at their nametags? For attendees who are more reserved, they may even face their nametags inwards, hiding their details to prevent unwanted and irrelevant meetings from others.

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However with business matching, it significantly reduces these inconveniences and awkward moments. Business matching facilitates delegates to meet more relevant people before your event, making networking seamless and efficient. As one would already have confirmed meeting schedules with other attendees, this reduces the need to ‘source’ for relevant delegates by looking around aimlessly at their nametags.

Through Jublia’s Match platform, attendees can also view beforehand critical information of other parties such as their name, company, company description and title, allowing them to make a more informed decision before initiating a handshake request. This saves much time and inconvenience at time-limited networking sessions, allowing more relevant meetings to be happen between them. As more event organisers recognise the benefits of business matching, we have seen an increasing trend of these solutions being implemented at large international events such as International Furniture Fair Singapore 2014 and Global Infrastructure Basel. Although nametags will still be a mainstay in business events for some years to come, quality business matching can be implemented to greatly enhance the networking experience of your attendees.

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