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Article actual date: Jan 7
The scent of holidays still lingers, but the restful period is over. As we open the first pages of the year, we strive to create even more successful events ahead with our never-ending improvements.
Jublia has successfully made a bunch of enhancements last year, but we are not stopping there. Aside from leveling up our game through the existing solutions, we also work on new technologies to prepare for the unpredictable future of events.
We present two major updates as the first step to show our commitment to cater to the ever-growing need of the MICE industry and its evolving trends.
Jublia aims to create a complete analytics journey for organizers through a story-telling approach.
The enhanced engagement journey involves three sequential steps: interaction, opportunity, and realization. We add submenus under each category for a smoother data flow.
By providing connected analytics across our product ecosystem, we expect to give qualifying ROI for attendees and traffic measurement metrics for organizers. All the events data are gathered through a respectful human-first approach to avoid privacy violations.
Understanding how conversations are sparked is essential for organizers, and we’re well aware of it. Therefore, we have evolved Meetings into Conversations, which provides a unified analytics panel that allows organizers to visualize how exactly conversations happen on their platform and how they were created from the facilitated opportunities and offerings from organizers. Expect on-point insights on what the attendees are doing and talking about during the events with Conversations.
This evolution is encapsulated by three different conversational entities: Product, Company, and People. Eventually, we envision that all these data will help organizers to facilitate better matchmaking and spark multifaceted conversations around each entity type, digitally or live, in groups or individually.
Is that all? Definitely not. Please speak to your friendly Jublian or drop us a note, we will be happy to tell you more about how all of these benefit your event and will allow you to better harness your event’s data story.
This simply marks the start of our exciting 2022 journey in further defining what’s possible in your event and making events human-centric and relevant to each audience’s unique needs. We definitely hope you can join us on this journey, so let’s have a chat!
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