Actual article date: Jan 27, 2016

Have you ever took a step back and thought that your exhibitors directory/catalog/listing can be of better use than just being a static directory? In fact, an exhibitors’ directory is one of the biggest component at any exhibition in providing the first channel for your customers to initiate online to offline sourcing. To some, it may even serve as an assessment tool for them to visit your show.

Here’s why the team at Jublia is taking what we have done best with Jublia MATCH, the smart private business matching solution, to create Jublia MATCH Open, the ultimate public directory for your exhibition. Here’s why:

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1. Mobile ready

Directory (e-directory or physical copy) is the most common sight at any exhibition itself. Without the need to download or login to any platform, organisers can market and provide a mobile optimised e-directory to any onsite visitors/buyers to merge real-time online to offline sourcing. One of the biggest restriction of any event app is the barrier to download the app. Jublia MATCH Open essentially eliminates that.

2. Leads generation for your marketing/sales department

We believe a directory can be more deeply integrated into driving higher effectiveness for your marketing and sales department. Users on a directory generate data that can be great insights for organisers to further nurture their leads or generate new leads. Speak to us and we can advise in further details on how a directory can be effectively connected to your marketing/sales pipes to boost leads generation.

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3. Moderated communications; more qualified leads for Exhibitors

Anyone viewing the directory can send a message, inquiry or RFP to the relevant exhibitors. These messages will be routed first through Jublia for spam detection, rogue messages moderation followed by content approval via Jublia/organiser before being passed on as genuine and qualified leads to the exhibitors.

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4. Increase Pre-Registrants

Unregistered prospects who may be doing their searches or utilising the directory will be prompted and can easily jump to the event registration form. This will boost up pre-registration opportunity. It also provides a connected and seamless process to link up with the business matching platform, Jublia MATCH.

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The best way to understand how the dynamic and in our words , ultimate, exhibition directory will work for you will be to allow us to walk you through a short demo. If you are already in contact with a Jublia staff, just drop him/her a note for a short demo call with regards to Jublia MATCH Open. If not, please email us at info@jublia.com and we will arrange for a demo call for your consideration at your event.