Industry challenges according to UFI’s Global Exhibition Barometer Report 2016

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Informative Reads

July 24, 2016

Event Trends

Table of Contents

Actual article date: Jul 24, 2016

The UFI’s Global Exhibition Barometer Report is a gem in summarising the macro challenges that is faced by the exhibition industry.
The following is what I learnt from the report.

The below images belongs to UFI. The full report can be accessed here.

Globally, the top 4 key issues that the industry faces are external facing issues regarding the economy and the businesses itself. I believe these are all reasons that all businesses faces, which is not fully unique to the industry. The next key issue, the impact of digitisation is likely one that is fairly new to the industry.
Responding to customer digitisation needs is clearly the top reason as the digitisation age beckons.

The impact of digitisation seems to be the most pronounced in Europe, followed by Americas, APAC then MENA.

It is also interesting to note that the HR climate is the most challenging in APAC.

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Frequently Asked Questions

What does attendee behavior tell you about event engagement?

Attendee actions before an event signal what people actually care about. Bookmarking sessions, updating profiles, or skipping content all reveal intent. Organizers who read these signals can replace one-size-fits-all schedules with targeted nudges, turning passive registrants into engaged participants.

What is business matchmaking at events, and how does it work?

Business matchmaking replaces random networking with structured introductions between people who actually want to meet. It works by combining static event data with live behavioral signals like who someone bookmarks or messages. The result is meetings booked on shared intent.

What metrics matter most for event sponsorship ROI?

Sponsorship ROI starts with lead quality, not lead volume. The metrics that prove value to exhibitors are revenue-to-cost ratio, qualified-lead conversion rate, and engagement-per-sponsor onsite. Capturing these at the booth, through lead retrieval that surfaces business profile and buying intent on scan, lets exhibitors segment follow-up and prove a real return.

Written By :

Tan Kuan Yan

Industry challenges according to UFI’s Global Exhibition Barometer Report 2016

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