How Jublia Makes Meetings Intelligent: A Singaporean startup story

Actual article date: May 2, 2014

Jublia is honored to have the privilege to present and speak at MIT Technology That Matter Series: An Evening with Young Innovators. Organised by Koelnmesse in partnership with The Hub and MIT Enterprise Forum, this industry event highlighted the exciting stages of innovation in the young startup scene. This event also marks the official launch of MIT Technology Review’s prestigious Innovators Under 35 competition.

It felt surreal sharing the startup journey of Jublia to a crowd of audience. We’ve come some way and have still much to learn! Most of all we were glad to be able to contribute back by sharing our journey with our fellow startup comrades as well as with industry players. One of the take point home points that I hope the audience left with was our belief that we needed to make a conscious effort to be adaptable today. This is something that we’ve tried our best to imbue our company with. Be it being adaptable to our clients and their needs or even to the global market. We don’t assume to know what our clients want, instead we listen to feedback, improve and innovate according to what our clients desire. Of course maintaining a level of focus and niche in our offerings goes without saying! We are fortunate to get the opportunity to think about dramatically transforming the way people network and we’ll do our best to go the distance. After all, life is 10% what is throws at you and 90% how we adapt to it.

Frequently Asked Questions
What does an event engagement platform actually do?
An event engagement platform takes static event data (agendas, exhibitors, attendees) and turns it into interactions that actually happen. It powers matchmaking, agenda discovery, in-app messaging, and interactive maps from a single backbone, so the experience feels coherent rather than ten disconnected tools stitched together.
How can organizers automate attendee communications and structured networking?
Attendee communications and meeting management both run on the same fuel: behavioral data and the ability to act on it. Organizers need a CRM that tracks what attendees do, a campaign tool that triggers messages based on those actions, and a meeting manager that handles 1-on-1 and group sessions cleanly. Jublia AI bundles this through Attendee CRM, Campaign Courier, and Meeting Manager.
How should organizers evaluate event engagement technology for their event?
Every event has different scale, audience, and engagement goals, so off-the-shelf packages rarely fit. Organizers should evaluate platforms on three things: how the tech maps to their specific attendee journey, what setup support is included, and whether pricing scales with their event size. The right partner makes this scoping conversation early, before committing.
Written By :
Tan Kuan Yan
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