Actual article date: Aug 3, 2015

We are happy to share that Jublia has just launched our very own Jublia FAQ section. Prior to its launch, we have researched quite a bit on the mechanics of having an FAQ list and have accumulated some interesting pointers which we would like to share with you.

To start off, here’s a fun fact: The FAQ is a mature information format which originated in 1982 and has since evolved along with the Internet. It first started appearing in emails and then in newsgroups. Since then, FAQs have continued to improve, with the addition of hypertext links, visual design, databases, and web analytics.

Given the occasion, we thought it might be useful to share some reasons why having an FAQ section can work for you as well.

‍

1. FAQs can save you time and money

If you spend too much time and money on customer-service email enquiries, you are likely to save a lot on a whole by addressing the bulk of those questions in a systematic way on the web. And if you have been listening to your users, chances are you would know what their frequent questions are. This will make room for you to focus more resources on other areas of improvement and growth for your organizations.

‍

2. FAQs can value add to your visitor’s experience

A well executed FAQ page can deliver a lot of value to your website visitor. You and I have probably experienced the same while using a new platform before. Having your user’s question answered quickly and concisely on the spot builds trust, and ultimately creates a more conducive environment for a higher user adoption rate. This brings us to our next point.

‍

3. It shows you are passionate about your product

Having a Q&A page shows that you are passionate and are keen to interact with your users to make sure that they get all the information needed to get the most from your product. We believe that having excellent customer service, for example a Concierge service complemented with a useful FAQ’s section, is part of having a great product. Ultimately, it will help bridge the gap between customers and your product.

‍

4. Valuable insights can be gathered from FAQs

Want to know what your users biggest pain point with your platform is? Having an FAQ section may gather these insights for you. By tracking down page-views and clicks over a period of time, your users will start telling you what areas they often find trouble in. This valuable information will be helpful you prioritize which areas on the platform you should focus on improving in.

‍

‍