Jublia in China

August 3, 2015

Actual article date: Aug 3, 2015


Yan and I just got home from back-to-back Jublia adventures in Beijing and Shanghai. It was definitely a whirlwind! Now that we’re back in our office (and we’ve gotten a couple of full nights’ sleep), a new kind of adventure beckons — making our next quarter even better than the last two quarters that we had. But before we do that, it’s part of the Jublia way to take stock and to look back on some of the lessons we learned from our trip; including the invaluable experiences that we’ve gained.

Our recent trip to China was spearheaded by our second invitation to speak at the Reed Exhibitions Sales and Marketing Academy (RSMA) 2015. It was a pleasant surprise as well as an honor to be called back as speakers for a second time around. In that light, much thanks goes to Reed Exhibitions for hosting us in Beijing this year!

The title of our topic this year was: The Role of Big Data In Improving Customer Insights With Business Matching. If you’re interested to find out more about what we spoke on, do take a look at our presentation deck below. For any further enquiries regarding our content, or for speaking opportunities, please write to me at errol@jublia.com.

The Role Of Big Data In Improving Customer Insights with Business Matching from Jublia

Apart from speaking at the sales and marketing conference, a large part of our trip was aimed at understanding the Chinese events industry as well as the Chinese event attendees through speaking to industry veterans, existing clients, and visiting new prospectives ones. A heartfelt thanks to all who met with us despite busy schedules. It was exciting and daunting at the same time to see how fast yet different things operated here. Many of the places we visited a year ago had morphed from low capacity work stations into hi-tech business hubs. A few single floor offices have now come to own the whole building that they are housed in. But what thrilled me the most was the obvious hunger and drive of the people, in sheer magnitude.

As I reminisce the week in China, my thoughts bring me back to old Chinese proverb that my grandfather use to always repeat to me in Cantonese, translated for your benefit — “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.”

Missed us in Beijing and Shanghai? Come say hello while we’re in Bangkok, end August!

Frequently Asked Questions
What does an event engagement platform actually do?
An event engagement platform takes static event data (agendas, exhibitors, attendees) and turns it into interactions that actually happen. It powers matchmaking, agenda discovery, in-app messaging, and interactive maps from a single backbone, so the experience feels coherent rather than ten disconnected tools stitched together.
How can organizers automate attendee communications and structured networking?
Attendee communications and meeting management both run on the same fuel: behavioral data and the ability to act on it. Organizers need a CRM that tracks what attendees do, a campaign tool that triggers messages based on those actions, and a meeting manager that handles 1-on-1 and group sessions cleanly. Jublia AI bundles this through Attendee CRM, Campaign Courier, and Meeting Manager.
How should organizers evaluate event engagement technology for their event?
Every event has different scale, audience, and engagement goals, so off-the-shelf packages rarely fit. Organizers should evaluate platforms on three things: how the tech maps to their specific attendee journey, what setup support is included, and whether pricing scales with their event size. The right partner makes this scoping conversation early, before committing.
Written By :
Tan Kuan Yan
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