Introducing Datascheme

April 28, 2015

Actual article date: Apr 28, 2015

Being a data-centric company, we are continuously building the necessary tools to handle and process the data we obtain from our clients. Our data management tool, Datasync, lets us easily sync attendee data with our system. It allows our clients to add, update, or delete new attendees with ease. However, we realized a need to make Datasync more flexible to work with organizers who have varied networking requirements.

What is Datascheme?

Datascheme is our underlying framework for Datasync allowing organizers to provide a flexible schema to achieve their specific networking goals. Let me take you through the reasoning behind creating this novel structure and what it means for our clients:

Groups

Datascheme allows you to separate the different groups of people attending an event. This becomes an extremely handy feature when the organizer want to categorize their clients based on their profiles (e.g. classify event attendees as VIPs, Sponsors, Trade Visitors (Type A), Trade Visitors (Type B), Buyers and so on). This allows the organizer to manage each group independently of the others with specific controls. They can restrict the visibility of each group to allow only certain groups to meet each other.

Data attributes

With Datascheme, we can set additional data attributes associated with each person for your event. So if you have fields on your registration form that you intend to show on our networking platform Jublia Match, fret not! You can add any number of data attributes into Datasync and they will be reflected in Match. This makes it easier for your event attendees to filter the list of event attendees into their target audience based on these new attributes which are kept updated at real-time.

Networking styles

We understand that all organisers have their own networking ideas to fit their own unique event. With Datascheme, we make this possible. You can organise speed meetings alongside exhibitors meetings at booths on one platform. You can manage multi-sites meetings with Jublia at your event too.

Do not worry if you are unsure of the best networking approach to your event. At Jublia, we take a data-driven approach of recommending the right networking fit for your event profile, based on the 80+ events that we have worked with.
Event on event, we measure the sentiments from your delegates (via our concierge service) to further evolve the networking style at your event, making ‘better’ even better.

What does this mean for you as an organiser?

More flexibility to build the best networking (just like how you build the best content at your event). Ultimately, the combination of the best content and networking translates to excellent business value at your event. To top it off, as our existing clients would have realized, there is no additional involvement required from organizers with these specific improvements to our system.

If you are interested to find out more, drop us an email at info@jublia.com and we will take you on a quick demo on how we can achieve your networking goals.

Frequently Asked Questions
What does an event engagement platform actually do?
An event engagement platform takes static event data (agendas, exhibitors, attendees) and turns it into interactions that actually happen. It powers matchmaking, agenda discovery, in-app messaging, and interactive maps from a single backbone, so the experience feels coherent rather than ten disconnected tools stitched together.
How can organizers automate attendee communications and structured networking?
Attendee communications and meeting management both run on the same fuel: behavioral data and the ability to act on it. Organizers need a CRM that tracks what attendees do, a campaign tool that triggers messages based on those actions, and a meeting manager that handles 1-on-1 and group sessions cleanly. Jublia AI bundles this through Attendee CRM, Campaign Courier, and Meeting Manager.
How should organizers evaluate event engagement technology for their event?
Every event has different scale, audience, and engagement goals, so off-the-shelf packages rarely fit. Organizers should evaluate platforms on three things: how the tech maps to their specific attendee journey, what setup support is included, and whether pricing scales with their event size. The right partner makes this scoping conversation early, before committing.
Written By :
Tan Kuan Yan
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