Jublia Ventures into the Middle East and Africa for FPConnect 2021

Virtual Event Case Study: FPConnect 2021| ONLINE
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Article actual date: May 20, 2021

From 8 to 10 March, Jublia ventured into the Middle East and Africa to partner with FPConnect 2021. Over the past decade, the lines between the food and pharmaceutical industries have been blurring. This year’s edition witnessed organisers making a bold move by engaging event solutions in virtual territories, connecting the food-pharma supply chain communities to global markets on a single platform. Marked by its outstanding success, FPConnect 2021’s shift to the online platform has certainly laid the first stone to embrace virtual for future events!

By engaging both food and pharma communities, the virtual FPConnect 2021 provided an ideal environment to maximise business networking amidst the travel restrictions. With our robust virtual event platform solutions and top-of-the-line business matching capabilities, Jublia is proud to have engaged industry professionals from countries such as Egypt, United Arab Emirates, Kenya and Nigeria.

Here’s what the satisfied attendees had to say about our platform:

The organisers of the event are very highly qualified. Although I had some technical difficulties initially because I usually use Zoom, everything became easy once I started using the platform. The team is very responsive and helpful. I am delighted at the high level of professionalism showcased in this sophisticated virtual communication tool.

– International Trade Expert and Conference Speaker

During the pandemic, the event created B2B opportunities, along with conferences to update our commercial-regulatory and technical knowledge. Good opportunity to meet prospective business associates.

– Pharma Synergies, Pharmaceutical Visitor

The Remedy for Engagement in Virtual

Engagement is the name of the game. The shift to virtual has increased exposure to ever-present distractions, simultaneously intensifying the challenge of sustaining audience attention. Here at Jublia, we have primed our technologies to ensure that organisers do not have to settle for less.

The multi-track potential of Jublia’s Match 360° Virtual solution proved to be a winning formula in keeping the audience engaged. FPConnect 2021 held the reins on three tracks — ‘Market Overview & Insights’, ‘Food & Beverage’ and ‘Pharmaceutical’, with each comprising curated educational sessions delivered by world-class speakers. From macro-economic trends to food security and pharmaceutical supply chain resilience, there was a relevant Agenda session for all!

In total, the three uniquely specific tracks received over 10,000 views and more than 1,200 session favourites over the course of three days!

On the attendee front, the engagement hurdle is cleared by having a platform that is intuitive to navigate and effectively tailored to respective user preferences. The Agenda sessions interface on the Match 360° Virtual platform aligns the interests of exhibitor and attendee with tracks and tags acting as filters, surfacing the most relevant exhibitor content and profiles. Reel in your attendee’s focal point for a highly engaged audience group!

Your guide to FPConnect virtual event: Visitors Edition

Seize the Opportunity with FPConnect Sponsorships

Event sponsorship has been a tried and tested avenue for monetisation and marketing. The 2021 virtual rendition of the event has proven to successfully garner a multinational audience, with a reach of over 10,000 views. With direct access to your target market even online, a sponsored placement of your brand’s logo on the event site will charge it with maximum exposure throughout the three-day event and beyond!

FPConnect offers a wide range of 14 different sponsorship channels, including:

  • The Branding Logo Wall, which highlights your brand’s industry presence by establishing your company’s logo alongside three other sponsors,
  • Promotional and/or non-promotional speaking opportunities for your company to showcase industry leadership, and
  • Email campaigns, where a sponsored email will be sent to the FPConnect database of more than 10,000 industry professionals.

From expanding your brand’s visibility in the industry to generating new leads, the various sponsorship formats cater to your needs with opportunities in every price range. Interested in driving traffic to your company’s site? Find out more about FPConnect’s sponsorship opportunities here!

Speak to Us!

Jublia’s position as a trusted brand in the MICE industry is by virtue of a strong portfolio comprising an international clientele. With representatives all over the world, we are poised and ready to tackle the challenges brought upon by the transformation of event landscapes. The stellar achievements at FPConnect 2021 have further showcased Jublia’s capacity to go global, and reach beyond our regional comfort zone. We thank FPConnect for the opportunity, and hope to continue taking our virtual event solutions to greater heights!

If you would like to enjoy the Jublia experience in a similarly rewarding partnership, connect with us at or reach out to anyone you know at Jublia! Our team is extremely committed to providing highly viable solutions customised to your event technology needs, and we look forward to extending our helping hand to you, across all boundaries. Here’s to a productive and gratifying year ahead!

Written By :
Cheryl Loh
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