Article actual date: May 13, 2021

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Jublia’s Chief Technology Officer, Chinab Chugh joined Martin Fullard on Mash Media’s CN Meets Series to share insights on how the event industry has shifted in light of the pandemic.

Watch the full video below for his take on hot topics such as Security, Scalability, and Data Analytics!

CN Meets: Jublia: Security, scalability & data analytics are the three key considerations for events

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Here are key takeaways from the session:

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Hybridisation — Bringing The Duo Format Power Combo to the Table

A hybrid event involves physical and virtual elements, taking place both on-site and online. While it is unlikely that physical events will ever become obsolete, virtual features are expected to be a mainstay in the industry moving forward. As we look towards a hybrid future, here are some advantages event organisers can leverage on when adopting the hybrid event model:

• Reaching a wider global audience, as the virtual platform removes geographical barriers and accommodates pandemic restrictions.
• Having a longer engagement period, with online access to event material prior to and post event.
• Having a friendlier budget, by cutting costs on areas such as rent and event stand building cost.

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Security — Assuring Your Client’s Confidence in Confidentiality

In today’s age of technology, data security is at the heart of the event industry. Event organisers have a role to play in knowing how secure their technology providers are, in order to safeguard the exchange of information on virtual platforms and to prevent data leaks. Here’s how event organisers can do so:

• Knowing where vendors host their infrastructure, from servers to database, and ensuring there is logical segregation in place.
• Ensuring that all data is encrypted with Secure Sockets Layer (SSL).
• Having a web application firewall to protect the network infrastructure.
• Requesting for a Vulnerability Assessment from your technology provider.
• Being aware of the relevant regional privacy laws, such as Singapore’s Personal Data Protection Act and US’s Privacy Shield.

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Scalability — Serving a Global Audience

The rise of virtual under pandemic conditions has generated an influx of global event attendees online. In order to support these large numbers, event organisers are now plagued with the issue of ensuring scalable backend technology to accommodate a range of audience sizes. While Amazon Web Services (AWS) seems like the convenient answer to the problem, it is not a one-size-fits-all solution that functions across all applications. Other tips to consider on the scalability of event platforms include:

• Load testing all systems and associated Application Programming Interface (API) to check if the application can handle peak traffic volumes.
• Catering towards Disaster Recovery Processes to survive situations such as data center outages.
• Incorporating built-in systems that monitor system health throughout the event, such as dashboards that measure Central Processing Units (CPU), memory, response time, etc.

Serving an international audience also gives rise to the challenge of glocalisation. This means that event organisers have new responsibilities in the arena of overcoming language barriers and regional accessibility. We recommend implementing a Content Delivery Network (CDN). Here’s how CDN maintains quality event experiences worldwide:

• Breaks down geographical barriers by allowing access regardless of region.
• Avoids data latency issues and long load times.

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Data Analytics — Into the Future with Numbers and Figures

Data analytics has revolutionised the way event organisers understand event trends and user behaviour. Data is the language of business growth, and a data-driven culture will be the fuel for the industry’s progress into the future. Here’s a quick guide on how event organisers can fully maximise data analytics:

1. Data Interpretation: Recognising vital and relevant data
2. Analysis Comprehension: Drawing well-reasoned conclusions based on relevant data
3. Strategy Formulation: Developing the next appropriate course of action

The COVID-19 pandemic has transformed our industry’s fundamental approach to event organising. If you are planning for your next event, we’d love to help. Contact us at info@jublia.com or reach out to anyone you know at Jublia!

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