Artificial Intelligence (AI) is rapidly transforming the world around us, impacting various businesses and industries, with a reported expected annual growth rate of 37.3% between 2023 and 2030, according to Grand View Research. Additionally, around 64% of businesses believe in a significant benefit of AI, helping to increase their overall productivity. This demonstrates the growing importance and confidence in AI’s potential to transform and revolutionize business operations. 

The events industry is no exception to the AI revolution. AI-powered technologies are already being used to improve the event experience in a variety of ways, from providing personalized recommendations to real-time insights. As AI continues to mature and develop, its impact on events is only going to grow.

The Role of AI in the Events Industry

AI is playing an undeniable role in the continuous advancement of the events industry. With its ability to discover patterns, search data, translate languages, answer questions, and make predictions, AI is poised to have a transformative impact on the industry. Some may even question how far AI will go in the events industry. However, the combination of AI and human intelligence will be essential to driving the event experience to new heights.

For event organizers, the main goal of planning and organizing an event is to create a fulfilling experience for all stakeholders. AI is helping to achieve this goal, particularly in the areas of attendee experience and data analytics, as these two areas are intertwined. This impact can be seen when taking the attendee’s event journey into consideration.

Intelligent Personalization

AI-powered predictive analytics can help deliver personalized attendee experiences, helping attendees maximize their event experience by discovering new opportunities and connections relevant to their interests. This type of intelligent personalization can take different forms, impacting the attendee experience throughout the event phases from start to finish.

Before the event:

• Attendees can receive personalized recommendations for sessions, meetings, speakers, and exhibitors based on their interests and past behavior.
• AI can be used to generate personalized agendas, helping attendees to meet the right people and attend sessions that align with their interests at the event.

During the event:

• AI-powered event apps allow users to access their individual agendas and schedules, pulling up event information in the palm of their hands.
• Push-notifications can be enabled in the event to update and inform attendees of their upcoming scheduled sessions and meetings. 

With the aid of AI to deliver personalized attendee experiences, event-goers are able to make more efficient use of their time, leading to increased engagement, and higher satisfaction levels. 

On-site Navigation

Artificial Intelligence in events is more important than ever when it comes to wayfinding and on-site navigation. Events are, more often than not, held in large and complex event venues, and attendees can find it difficult to find their way around without a guide. 

With AI-powered maps, on-site event navigation becomes a breeze, saving them time and frustration, and allowing attendees to efficiently make their way through  the event halls.  

Before the event:

• Event attendees can take a look and play around with the event map from before the start of the event to identify the locations of sessions and booths of interest to them. It helps them to schedule their agenda more effectively, time-wise and energy-wise.

During the event:

• AI-powered Maps can provide personalized routes and wayfinding assistance, making it easy for attendees to navigate even multiple event halls, optimizing traffic flow, and attendee navigation.

This means that for event organizers, your event map needs to not only be easy to read and use, but also easy to create and customize to better suit your attendees’ needs.

Data-driven Lead Scoring

Data-driven lead scoring, automated by AI, is a valuable tool for both attendees and event organizers. For event organizers, having lead scoring data allows them to gain insights into attendee engagement, identify qualified leads, and measure the ROI of their events, all valuable information to relay back to their stakeholders and to determine the success of their event.

Meanwhile, having a lead scanner tool with an automated lead scoring feature helps exhibitors with data-driven lead generation, making the most of their event experience by quickly and easily identifying and connecting with the most promising leads, while providing event organizers with valuable data about attendee engagement and interests.

During the event:

• Attendees can use the lead scanner to quickly identify leads who are most likely to be interested in their products or services. This can save them time and effort, and help them to make the most of their networking opportunities at the event.
• The lead scanner can also help attendees to qualify leads by providing insights into their interests, demographics, and engagement with the event. This information can help attendees to determine which leads are worth pursuing further, and how to best do so.

After the event:

• Connecting with leads and prospects is now easier and simpler with easy access to their contact information. Event attendees and/or exhibitors can build relationships with leads and follow up with them after the event with a more established and concrete plan based on the collected data.

Sentiment Analysis

After an event, event organizers are focused on gathering and analyzing data from event exhibitors and attendees. AI-powered sentiment analysis can help event organizers to gather and understand attendee feedback in a more efficient and effective way. 

Sentiment analysis is a natural language processing (NLP) technique that uses AI to identify and extract emotions and opinions from text. By using sentiment analysis to analyze attendee feedback, event organizers can quickly and easily process large volumes of feedback to identify trends, patterns, areas where they excelled, and areas where they can improve.  Sentiment analysis is a valuable tool for event organizers to identify event insights with speed, efficiency, accuracy, and granularity. 

For event organizers, this information can be used to improve future events in a number of ways, such as identifying popular and unpopular sessions, speakers, and exhibitors, Understanding what attendees liked and disliked about the event and Identifying areas where the event experience can be improved.

After the event:

• After the event, attendees provide feedback through post-event surveys. This feedback is analyzed using sentiment analysis to identify trends and areas for improvement. This information is then used to craft better future events.

This then comes full circle where, these data-driven insights can then be applied for future events to improve event experiences, by providing personalized recommendations and attendee experiences. Attendees can feel a greater sense of satisfaction as they feel that their feedback is being heard and acted upon, leading to increased engagement.

Event organizers can use and evaluate the ways AI can be applicable in events and use them as a foundation for future event planning. The inclusion of AI can create a continuous cycle in an event, which doesn’t stop even when the event ends. This will in turn improve planning, execution and post-event analysis, helping organizers to create more efficient and effective events that meet the needs of their attendees and improve the overall experience.

Power your Events with AI

As AI continues to evolve, we can expect to see even more innovative and transformative applications of AI in the events industry. AI is poised to play a major role in shaping the future of events, and event organizers who embrace AI early will be well-positioned to succeed. With Jublia as your event engagement partner, we can help show you how our 360° Engagement Hub can help you boost your event performance and experience, allowing you to efficiently gather data and gain insights through our AI-powered solutions. 

To explore how Jublia Engagement Hub can be customized to align with your specific event needs, schedule a consultation with our Solution Specialists to discover how this versatile platform can help you achieve and exceed your event goals.