Technology Business Matching

Case Study: Techsauce Global Summit 2019
April 23, 2020

Overview

Techsauce Global Summit is one of the largest tech conferences in South East Asia featuring thousands of startups, investors, and tech enthusiasts from around the world. The event helps to accelerate technology entrepreneurs to the global stage by connecting them to quality investors, venture capitalists, and corporations. We’re honoured to work with Techsauce to facilitate top-level matchmaking solutions since 2017.

Techsauce Global Summit features Deeptech, e-Commerce, AI, Fintech, Blockchain, Cleantech, and more

Objective

For the 2019 edition, Jublia was tasked to provide structured business matching between startups, corporations and investors with the purpose of raising equity, optimising supply-chains and utilising synergies through partnerships. Because Techsauce Global Summit features a wide variety of technology sub-categories, it’s the perfect place for high-quality networking.

Solution: Match 360°

We powered the event with Jublia’s award-winning end-to-end business matching solution, Match 360°. With just a handful of staff on-site, over 400 meetings were managed from Jublia’s CRM — that’s efficiency! In terms of attendee engagement, it is safe to say that Techsauce leveraged Match 360° to its full potential with above-average KPIs across the board. These are some highlights from the 3-week campaign period:

Match 360° helps to facilitate top-level matchmaking
  1. User Adoption
    We experienced good user adoption of the Match 360° Web App platform. Over 60%.
  2. Meeting Potential
    There were over 4,000 meeting requests sent, showcasing the immense interest for top-level matchmaking.
  3. Platform Activity
    Over the three week period, we experienced over 7,000 platform visits and more than 13,000 profile views.
  4. Meeting Performance
    We facilitated over 400 1-to-1 meetings. 70% of the meetings were rated as highly satisfied.
  5. Net Promoter Score (NPS)
    Techsauce achieved a great NPS score of over 30% — indicating that attendees of TechnSauce are more than satisfied, congratulations!
  6. Customer Satisfaction (CSat)
    Jublia’s matchmaking solution achieved an average CSat score of 4/5, validating our efforts and the technology user experience.

Feedback

Amazing event with great content and people. The matching-system was easy to use, clear, convenient. I liked the recommendations found in the app, helped me to discover like-minded people.
(Founder, Cleantech Startup)
It enabled me to engage in topics of my interests. The matching process was easy to understand and I had fun meeting new people. See you next year!
(CTO, IoT Startup)
Very well arranged event. The meeting app was great — I spent the whole day networking and exploring new investments with about half an hour of preparations.
(Venture Capital, Investor)
Besides quality content, Techsauce Global Summit 2019 also featured beautiful interiors

Key Takeaways

Jublia and Techsauce worked closely together to leverage data from previous editions — we saw YoY increases in held 1-to-1 meetings, both in terms of numbers and satisfaction. By optimisation and engineering of our matching recommendations, Techsauce Global Summit 2019 saw great User Adoption (over 50%) and Customer Satisfaction (CSAT — rated 4 out of 5 stars). All-in-all, Techsauce Global Summit 2019 was a massive success and we hope to extend our collaborations in the future!

Frequently Asked Questions
What are the most effective strategies to drive event app adoption?
Effective strategies to drive vent app adoption depends on two windows: the weeks before the event and the first hour onsite. Pre-event, targeted email and social pushes drive downloads when attendees are most attentive. Onsite, clear signage at registration, gamified incentives, push notifications for what’s happening next, and removing login friction elevate the app value beyond logistic hub to drive adoption.
How can organizers ensure high engagement and meeting fulfillment at large-scale B2B events?
Success at massive events requires structured networking. Organizers can use data-driven, intelligent recommendation tools and a dedicated mobile platform to seamlessly connect attendees. By monitoring live interactions and sending timely reminders, they can achieve exceptionally high meeting fulfillment rates.
How do digital tools simplify discovery and navigation at multi-hall exhibitions?
Large exhibitions overwhelm attendees with floor plans they can’t read and exhibitor lists they can’t filter. Digital wayfinding fixes this. With an interactive map that ties exhibitor data to physical location and agenda integration, attendees can route between sessions and booths, and proximity clustering that surfaces what’s near them. The friction drop is the point: attendees see more of what they actually came for.
Written By :
Daryl Zeng
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