How Jublia Powered One Of Asia-Pacific’s Largest Virtual Trade Fair

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August 28, 2020

Summer Sourcing Week 2020 is a one-stop sourcing online platform for buyers and suppliers to continue exploring business opportunities in industries including lighting, electronics, ICT, medical & healthcare, houseware, fashion, home textiles & furnishings, gifts & premium as well as printing & packaging. We’re extremely grateful to have the opportunity to partner with Hong Kong Trade Development Council (HKTDC) for one of the region’s largest and successful fully virtual event.

Solution: Match 360° Virtual

The safety of exhibitors and buyers has always been a priority for the Hong Kong Trade Development Council (HKTDC). Considering the current development of the coronavirus outbreak, and in line with the health measures taken by the government, a decision was made by the organiser to shift from a Hybrid setup to a full Virtual expo.

1-to-1 meetings scheduler — a glimpse of what Match Virtual has to offer

To support this direction, we deployed Jublia’s scalable platform that allowed attendees to interact with sessions, exhibitors and products easily. The event was powered by Match 360° Virtual with our own proprietary 1-to-1 video meeting to support the thousands of scheduled virtual meetings.

The robust involvement from HKTDC’s team who tirelessly facilitated each individual meetings across the end-to-end meetings platform assured the audiences; many of whom are attending a virtual expo for the first time. Such robust facilitation has ensured the matchmaking success at this event.

Jublia’s Match 360° platform has proved itself to be scalable to HKTDC’s in-depth meetings programme and meet our operational needs for SSW GO. We are impressed with Jublia’s team personalised consultations and support which helped us to craft a successful virtual event. We look forward to further refinements to bring our collaboration to the next level at Autumn Sourcing Week | ONLINE (16–27 Nov 2020).

- Peggy, Manager, Business Matching

Here are some top statistics that we’ve collected over the four-week virtual event campaign.

1. User Adoption

We experienced a high user adoption rate for Summer Sourcing Week 2020 of over 80%. Jublia was well prepared for the scale and ensured that platform access was smooth for each audience.

2. Meeting Potential

Over 100,000 meeting requests were sent, showcasing the immense interest to engage in top-level networking. These results have boosted our confidence that we’re moving in the right direction.

3. Platform Activity

Of the 4-week virtual event engagement campaign, we facilitated over 150,000 platform visits that garnered above 500,000 profile views. This is a huge validation to the relevance of the event for the audience. The extremely high engagement means that each user is coming on the platform at least 15 times over 4 weeks.


The online platform was convenient and simple to use. The recommendations system allowed me to meet like-minded individuals and I had a great number of fruitful meetings. Awesome!

- Buyer, Shopee

Great content, relevant matches. Being able to meet people from all around the world was one of the main highlights of the event. I would love to be back next year!

- Exhibitor, Cloud Trade Enterprise

A well-organized virtual event. With in-person gatherings being put on halt, having this online platform to facilitate virtual meet-ups as an alternative was fantastic. Time well spent!

- Buyer, Grendel

The platform offers a central place that hosts relevant content for your attendees too

Key Takeaways

Things have been ramping up in the events industry with organizers attempting to make a slow return to offline events. We’ve noticed that many organizers have opted make their events Hybrid. Although there are still many question marks surrounding new event formats, one thing we are sure about is that — Virtual and Hybrid are here to stay.

Meanwhile, our team at Jublia has been committed to continuously deliver new innovations to help our clients and partners the best we can. It is a privilege to have the opportunity to collaborate with Hong Kong Trade Development Council (HKTDC) and their team of forward thinking leaders. We look forward to growing with HKTDC in the many editions to come!

Speak To Us!

We’re already helping some of the biggest trade shows and conferences pivot their events to Virtual and Hybrid. If you are keen to explore what we can do for you in terms of new event formats, do reach out to us. Either drop us a note at or talk to anyone from our team whom you’re already familiar with! You do not have to go through this alone.

Written By :
Tan Kuan Yan
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